BuildBetter by BFG
Lessons for building better products, teams and businesses, based on real life experience of multiple founders.
Narrative > Hype and we don’t talk enough about why stories matter. Story is not your product, unless you're a memecoin. In crypto - just like in startups, art, and revolutions - what moves people isn’t the tech. It’s not the product. It’s the narrative wrapped around the product...
Habits are the compound interest of product. Variable reinforcement is the invisible architecture beneath that magnetic pull of many Web2 apps. Ignore it and you’ll ship a polite tool that users forget by Friday.
It affects everyone. Whether you build, market, sell, pitch or look for job. We all have meetings with "higher stakes" and the psychology works its tricks the same way for everyone. There’s a fragile moment between ...
How Moxie lost the community trust with bad comms I’ll start with the obvious - Senpi announcement was a bomb nobody asked for (or maybe someone did?). It was akin to a soft rug pull, when even this next pivot could have been done without damage.
Most startups don’t fail because the idea was bad. They fail because the problem didn’t matter enough to people. And because they were not able to make customer journey enjoyable. You may have heard of Customer Value Chain (CVC)
For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You just need curiosity, taste, and the guts to experiment. And that’s why I believe we’re entering the Decade of the Marketer...
Let's now have a look at four other popular cycle theories and how they apply to our current situation for Web2 and Web3 companies? Which sectors or even niche verticals are in the early stages of what cycle and which are in the later sta...
A manifesto for what Paragraph could become. What Will Actually Get Writers Paid in Web3?This is what we all want. Get writers a way to live off their writing. But let’s be honest: no platform will magically make writers rich just by integrating coins or NFTs.
Today, I have to come back to big lie many founders seem to believe - that is what we can control. The sad truth is your team doesn't control most of the metrics you're measuring them against. And when you set goals they can't influence, you're ...
Series exploring where Web3 stands from the perspective of tech and capital cycles and how different proven theories can help builders and founders understand what's happening and what is possibly coming.
Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make impossible for anyone to understand what any one project is trying to accomplish.
This is part 3 of the "onboarding done right" series and today I focus on ToDos to understand all available product metrics. Remember, everyone should understand and buy into what metrics you're tracking, which are important ones and how they can influence them ...
